Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Jean Lloyd on Mar 10, 2009
Yahoo Search Marketing posted on their blog yesterday that for some industries, minimum bid prices will soon be dropping.
So what exactly does this mean? Much like Google used to do (and sort of still does with first page bidding), Yahoo sets a specific minimum bid that you have to hit in order for your ads [...]
Posted by Robyn Snyder on Mar 6, 2009
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Robyn Snyder on Jan 23, 2009
In case you were not aware, Yahoo Search Marketing recently updated terms and conditions.
Highlights of the changes include the fact that since Overture no longer exists, former Overture clients are now working with Yahoo! Inc.
Posted by Robyn Snyder on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Robyn Snyder on Oct 16, 2008
By now you probably heard about the proposed “agreement” between Yahoo! and Google for paid search advertising. There is a lot of confusion and speculation regarding this arrangement, so I have collected a variety of trusted sources to help clear some of the confusion. Most recently, the agreement was “voluntarily” being delayed so [...]
Posted by Aaron Hagenbuch on Oct 2, 2008
It should come as no surprise that Google reigns supreme in the wide world of search. Accounting for nearly 70% of the total market share, with nearly 7 billion searches per month, Google and it’s AdWords platform are constantly revolutionizing the Internet marketing industry. Although the “Big G” has a seemingly endless bandwagon of “Googlers” that are the driving force behind its [...]