Well…not exactly.  Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce.  There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets.  PracticalEcommerce.com interviewed the merchant to [...]

Tags: blair candy, pay-per-click, search engine optimization, SEO, SMO, social media, www.blaircandy.com

Hi everyone… my name is Jean and I’m… *deep breath* sick of Twitter.
Now, I’ve been a big proponent of Twitter and some of the newer social media outlets that have appeared in the last couple of years. Some clients here at Boot Camp this week still know me as the “Twitter Girl” from the presentation [...]

Tags: facebook, social media, social media burnout, Twitter

Recently, Facebook introduced new changes to the layout of their Home Page. As usual, this sudden change made some people uneasy and they’ve started to express their disagreement. This happened during the previous changes as well. Thus, as a result, I begun to wonder, if this disagreement is just some screams in a [...]

Tags: face book, facebook, Facebook Change, networking, social media, social networking

Ok… I saw this and I had to share. It combines a couple of my favorite things:
Twitter & Jimmy Fallon.
(Scott, you thought one of them was going to be AC/DC, didn’t you? )
Last week, Jimmy Fallon let his Twitter followers know he was going to be working on an experiment during his taping. Around [...]

Tags: bryan brinkman, jimmy fallon, late night with jimmy fallon, social media, Twitter

When you start working in marketing, a weird thing happens to you. I’ve started to look at brands and their online presence the way I analyze my own clients. A magazine ad is no longer just a pretty distraction. I’m examining it to see what the intention is and where the company is driving the [...]

Tags: ac/dc, Marketing, social media