Well…not exactly.  Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce.  There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets.  PracticalEcommerce.com interviewed the merchant to [...]

Tags: blair candy, pay-per-click, search engine optimization, SEO, SMO, social media, www.blaircandy.com

Are you confused about Social Media Optimization (SMO)?  Don’t worry; you aren’t alone!
Solid Cactus recently partnered with eMarketing NEPA, a local business networking group, to demystify the enigma of SMO, which is a form of Search Engine Optimization (SEO).  Solid Cactus’ smallest and tallest SEO superstars Alicia Magda and Jeff Stolarcyk reviewed best practices and [...]

Tags: honda experiment, Internet Marketing, pay-per-click, SEO, SMO

This morning I’ve attended a seminar by John Gerzema, Chief Insights Officer of Young & Rubicam group, who strongly believes that branding is the future of sustainability for a business. John mentioned that branding is now venturing away from the basis of mass media and economies of scale to a consumer empowered influence.
Popular social [...]

Tags: branding, Pay Per Click, SEO, SMO