Well…not exactly.  Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce.  There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets.  PracticalEcommerce.com interviewed the merchant to [...]

Tags: blair candy, pay-per-click, search engine optimization, SEO, SMO, social media, www.blaircandy.com

Are you confused about Social Media Optimization (SMO)?  Don’t worry; you aren’t alone!
Solid Cactus recently partnered with eMarketing NEPA, a local business networking group, to demystify the enigma of SMO, which is a form of Search Engine Optimization (SEO).  Solid Cactus’ smallest and tallest SEO superstars Alicia Magda and Jeff Stolarcyk reviewed best practices and [...]

Tags: honda experiment, Internet Marketing, pay-per-click, SEO, SMO

So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

Tags: communication, competitors, content, customer reviews, Google Analytics, Marketing, Paid Search, pay-per-click, search engine optimization, SEO, strategy

This morning I’ve attended a seminar by John Gerzema, Chief Insights Officer of Young & Rubicam group, who strongly believes that branding is the future of sustainability for a business. John mentioned that branding is now venturing away from the basis of mass media and economies of scale to a consumer empowered influence.
Popular social [...]

Tags: branding, Pay Per Click, SEO, SMO

I often have people ask me what they should focus their energies on - PPC or SEO. Is one better than the other? Where will they get the best return?
We did our own PPC/SEO competition on Friday when Alicia and Robyn decided to have a friendly arm wrestling competition:

The funny part is - the match [...]

Tags: Internet Marketing, Marketing, pay-per-click, SEO

If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits.  (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters.  Apparently, a male individual [...]

Tags: Internet Marketing, Pay Per Click, SEO

I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area.  This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]

Tags: Affiliate Marketing, cse, e-commerce, Email Marketing, emarketing nepa, Internet Marketing, nepa business, new media, Pay Per Click, SEO

A little birdie told me that limousines for funerals cost much less than limousines for weddings.  So, hypothetically speaking, if you were, say, getting married, you could technically secure a lower rate if you were to book the limousines for a funeral rather than a wedding, right?
BUT, you wouldn’t WANT to do that!  Why?  …because [...]

Tags: black hat, black hat techniques, Internet Marketing, Pay Per Click, SEO

Some people have imaginary friends, but SEO Specialist Shannon Mullery has a real one…well…a small figurine she named “Centaur Steve”.  During some after-work festivities one evening, Shannon told me about Centaur Steve, so of course, the next workday, I had to “meet” him.
You see, at Solid Cactus we laugh a lot and are not short [...]

Tags: advertising, communication, Pay Per Click, SEO

I’m a fan of a huge variety of PPC & SEO related blogs. There’s a wealth of information that can be obtained from these blogs. In the ever-changing world of search, they keep me up to date with the latest Page Rank & Adwords Quality Score updates.
One blog in particular that I’m a fan of [...]

Tags: Blogs, Google, Matt Cutts, Pay Per Click, SEO