Well…not exactly.  Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce.  There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets.  PracticalEcommerce.com interviewed the merchant to [...]

Tags: blair candy, pay-per-click, search engine optimization, SEO, SMO, social media, www.blaircandy.com

So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

Tags: communication, competitors, content, customer reviews, Google Analytics, Marketing, Paid Search, pay-per-click, search engine optimization, SEO, strategy