Posted by Michael Jozaitis on Feb 12, 2009
It’s hard to turn the TV on now-a-days and not find someone covering, screaming about or running scared from the current state of the US economy. The same goes for the online space - blogs, portals, news sites, press sites are all covering the current economic climate, and there is not much positivity in any [...]
Posted by Eric Colon on Jan 19, 2009
You’re in the top 3 search engines. Is this the final stage? Sales are not up but are not down. The budget is the same. Where to go from here. You don’t want a golden fiddle so let’s look at other Paid Search Engines. New Customers means possibly New Sales. I recommend to go with [...]
Posted by Robyn Snyder on Sep 19, 2008
So you are doing PPC–great! But, are you currently taking advantage of any other marketing channels? If you are not, you should consider utilizing PPC along with other opportunities such as SEO (http://seoblog.solidcactus.com/), Email Marketing (http://emailblog.solidcactus.com/), Affiliate Marketing (http://affiliateblog.solidcactus.com/), etc.
Multiple marketing channels help improve overall exposure, conversion rates, brand affinity and repeat customer rates. Depending [...]