Posted by Jean Lloyd on Oct 31, 2008
Google’s at it again! They announce another update coming to their Quality Score metric soon. This update specifically deals with how clickthrough rate (CTR) is calculated into your Quality Score. Google has frequently said this is one of the major metrics in determining how relevant your ads are. This new update will factor in the [...]
Posted by Aaron Hagenbuch on Sep 16, 2008
Did you ever wonder why your campaigns are receiving a huge amount of impressions, but not a large number of clicks? You have relevant keywords, ads, landing pages and you just forked out a boat-load for that brand new site, but you still have a lame click-through-rate (CTR)… The answer could be an underdeveloped or [...]
Posted by Michael Jozaitis on Sep 16, 2008
As all PPC advertisers (and / or Agencies) are aware Google’s Quality Score rules all in terms of CPC, bidding strategies & most importantly how your ads are positioned on Google. Google is going to be rolling out some major changes to Quality Score very shortly. In my professional opinion this is going to help [...]