Posted by Robyn Snyder on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Robyn Snyder on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Jean Lloyd on Oct 31, 2008
Google’s at it again! They announce another update coming to their Quality Score metric soon. This update specifically deals with how clickthrough rate (CTR) is calculated into your Quality Score. Google has frequently said this is one of the major metrics in determining how relevant your ads are. This new update will factor in the [...]
Posted by Robyn Snyder on Oct 29, 2008
To add to Marc Manfree’s encouragement to get out there and vote, following is another helpful resource, courtesy of Google:
http://maps.google.com/maps/mpl?moduleurl=http://maps.google.com/mapfiles/mapplets/elections/2008/us-voter-info/us-voter-info.xml
Posted by Michael Rowland on Oct 28, 2008
I have had a change of heart. That’s right, your favorite hardcore, beer sipping Marine blogger has seen the light. I am no longer going to be the aggressive, yet incredibly good looking blogger you all have come to know and love. A colleague (and good friend) of mine wrote a blog pointing out the [...]
Posted by Robyn Snyder on Oct 24, 2008
If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits. (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters. Apparently, a male individual [...]
Posted by Robyn Snyder on Oct 24, 2008
I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area. This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]
Posted by Robyn Snyder on Oct 20, 2008
A little birdie told me that limousines for funerals cost much less than limousines for weddings. So, hypothetically speaking, if you were, say, getting married, you could technically secure a lower rate if you were to book the limousines for a funeral rather than a wedding, right?
BUT, you wouldn’t WANT to do that! Why? …because [...]
Posted by Eric Colon on Oct 16, 2008
I’ve got a new holiday theme on my site. My new items are posted for my customers too. But oh no, I forgot to get something extra to motivate my customers! Do not fear! It is easy to do: start an email marketing blast out to your loyal customers. You can also send out a [...]
Posted by Robyn Snyder on Oct 16, 2008
By now you probably heard about the proposed “agreement” between Yahoo! and Google for paid search advertising. There is a lot of confusion and speculation regarding this arrangement, so I have collected a variety of trusted sources to help clear some of the confusion. Most recently, the agreement was “voluntarily” being delayed so [...]