Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Bradley Hoppy on May 1, 2009
By now I’m sure you’ve heard of the infamous Swine Flu which is making it’s way up from the Mexico, infecting states as far north a New York. Everyday it seems more and more people are taking precautions by buying the essentials to start reducing their risk of getting the disease. My colleague Aaron Hagenbüch [...]
Posted by Bradley Hoppy on Mar 26, 2009
This morning I’ve attended a seminar by John Gerzema, Chief Insights Officer of Young & Rubicam group, who strongly believes that branding is the future of sustainability for a business. John mentioned that branding is now venturing away from the basis of mass media and economies of scale to a consumer empowered influence.
Popular social [...]
Posted by Michael Rowland on Mar 11, 2009
Attention on Deck! It is I, Mike “Manimal” Rowland, back with more PPC knowledge for my Fanimals! At ease–sit back and have a pen handy, because you never know when I am going to drop a gem like a thief with no thumbs…Now that spring is here, I must say I am feeling fine like [...]
Posted by Robyn Snyder on Mar 10, 2009
Recently, yours truly and John Dawe spoke at Penn State Wilkes-Barre. We presented to an advanced writing class, and illustrated the importance of writing and marketing for the internet; we also demonstrated best practices for traditional marketing efforts.
The class is working on marketing pieces and content for Ah! Some Chocolates, a local Chocolatier and [...]
Posted by Bradley Hoppy on Feb 16, 2009
I’ve been presented with a few questions lately regarding traffic levels on websites, along
with product trending. If you’re new to E-commerce and online marketing then you’ll soon
understand how important it is to have a “strategic” marketing plan. Think of it this way, what
if you could forecast your marketing efforts for months to come, save money, [...]
Posted by Michael Jozaitis on Feb 12, 2009
It’s hard to turn the TV on now-a-days and not find someone covering, screaming about or running scared from the current state of the US economy. The same goes for the online space - blogs, portals, news sites, press sites are all covering the current economic climate, and there is not much positivity in any [...]
Posted by Eric Colon on Jan 19, 2009
You’re in the top 3 search engines. Is this the final stage? Sales are not up but are not down. The budget is the same. Where to go from here. You don’t want a golden fiddle so let’s look at other Paid Search Engines. New Customers means possibly New Sales. I recommend to go with [...]
Posted by Jeff Petrosillo on Dec 4, 2008
One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns. The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra. However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]