Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Joanne Hart on Oct 10, 2008
I’m a huge fan of research. Why? Because it’s a good way to gauge whether or not an idea I have is completely inauspicious before I waste any time or energy developing it. Research is the best! For example, you wouldn’t walk into a clothing store with a blindfold on and just pick [...]
Posted by Eric Colon on Sep 22, 2008
Your campaigns are up and running, but now your PPC account spend is spending out of control. You want to negate this effect by utilizing negative keywords. Negative keywords block unwanted traffic and only allows the right traffic to come in. Negative keywords are like traffic cops, letting only the right traffic through. Google has [...]
Posted by Jean Lloyd on Sep 16, 2008
Have you ever wondered why you aren’t seeing your ads on Google when you know you should be? There are a lot of reasons that this could happen, including budget constraints, low bids and declined ads. However, if your account is in tip top shape and you’re still not seeing your ads, check out the [...]