Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]

Tags: jewelbasket, jewelbasket.com, marketing experiments, marketingexperiments.com, pay-per-click, PPC Optimization, site review

As all PPC advertisers (and / or Agencies) are aware Google’s Quality Score rules all in terms of CPC, bidding strategies & most importantly how your ads are positioned on Google. Google is going to be rolling out some major changes to Quality Score very shortly. In my professional opinion this is going to help [...]

Tags: Marketing Optimizations, PPC Optimization, Quality Score