Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]

Tags: pay-per-click, PPC Ads, ppc creatives, site evaluations

So you have built your campaigns, done your keyword research, wrote your ads and priced your products to be competitive. Now your ready launch. Time goes by and you are not generating the sales or traffic you want. What’s the problem? Check your ads. Chances are they describe your product, offer some incentive like promotion [...]

Tags: PPC Ads