Posted by Robyn Snyder on Mar 20, 2009
If you are…ahem…thirtysomething or more, you’ll remember the Rick Springfield song, Don’t Talk To Strangers. It sounds like a simple concept, but as we tell children, sometimes, strangers appear to be harmless, or portray themselves to be something they are not. Some strangers try to entice with candy or some other appealing means.
Similarly, we [...]
Posted by Robyn Snyder on Mar 10, 2009
Recently, yours truly and John Dawe spoke at Penn State Wilkes-Barre. We presented to an advanced writing class, and illustrated the importance of writing and marketing for the internet; we also demonstrated best practices for traditional marketing efforts.
The class is working on marketing pieces and content for Ah! Some Chocolates, a local Chocolatier and [...]
Posted by Robyn Snyder on Mar 6, 2009
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Robyn Snyder on Jan 30, 2009
New to PPC? Have no fear. Check out the following helpful tools from Google:
AdWords Learning Center
AdWords Help Videos
Please note, the Learning Center information is available in text form or in video form; simply choose the tab you prefer.
Best of luck with PPC in 2009!
Posted by Jean Lloyd on Jan 26, 2009
A couple of weeks ago, a cool program that Google offers was brought to my attention: Google Grants.
Over a year ago, Solid Cactus created the Solid Cactus Cares fund in order to help local non-profits. As a result of working with Cactus Cares, we’re all always looking for new opportunities to help the non-profits we [...]
Posted by Robyn Snyder on Jan 23, 2009
In case you were not aware, Yahoo Search Marketing recently updated terms and conditions.
Highlights of the changes include the fact that since Overture no longer exists, former Overture clients are now working with Yahoo! Inc.
Posted by Jean Lloyd on Jan 16, 2009
All right - now that we’ve had a few weeks to sit back and recover from the holidays, I want to look ahead at what 2009 holds in store for search marketing. It seems like ‘year review’ and ‘2009 prediction’ posts are the hot thing to do right now, and I can’t resist a fad. [...]