So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

Tags: communication, competitors, content, customer reviews, Google Analytics, Marketing, Paid Search, pay-per-click, search engine optimization, SEO, strategy

By now you probably heard about the proposed “agreement” between Yahoo! and Google for paid search advertising. There is a lot of confusion and speculation regarding this arrangement, so I have collected a variety of trusted sources to help clear some of the confusion. Most recently, the agreement was “voluntarily” being delayed so [...]

Tags: Google Adwords, google yahoo agreement, Paid Search, Pay Per Click, search marketing, yahoo google agreement, Yahoo! Search Marketing