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I cried a little this morning…

Posted by Michael Jozaitis on Apr 24, 2009

That’s right, I did.  But, it’s surely not over spilled milk or the stain on my new poplin shirt.
Geocities, yes that beloved relic of ages ago, has finally closed it’s doors…
It’s actually hard to believe that the site was still up and running until a few days ago; but alas, it is no more.
I’ve got [...]

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‘Tis The Season… For Frisbee!

Posted by Michael Jozaitis on Mar 31, 2009

Yes, you read that right; this post is going to be about the greatest game ever played… Frisbee!
Move over bastketball; you had your month!
So, as you may, or may not know - us Cacti are huge fans of the flying disc.
An old beat-up Frisbee that lived in my trunk last year has transformed into a [...]

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Quick Ways to Help Boost Sales

Posted by Rebecca Rowett on Mar 27, 2009

So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

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PPC vs SEO

Posted by Jean Lloyd on Mar 23, 2009

I often have people ask me what they should focus their energies on - PPC or SEO. Is one better than the other? Where will they get the best return?
We did our own PPC/SEO competition on Friday when Alicia and Robyn decided to have a friendly arm wrestling competition:

The funny part is - the match [...]

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Slow Sales? Don’t Kill Your Marketing.

Posted by Michael Jozaitis on Feb 12, 2009

It’s hard to turn the TV on now-a-days and not find someone covering, screaming about or running scared from the current state of the US economy. The same goes for the online space - blogs, portals, news sites, press sites are all covering the current economic climate, and there is not much positivity in any [...]

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The Cross Roads

Posted by Eric Colon on Jan 19, 2009

You’re in the top 3 search engines. Is this the final stage? Sales are not up but are not down. The budget is the same. Where to go from here. You don’t want a golden fiddle so let’s look at other Paid Search Engines. New Customers means possibly New Sales. I recommend to go with [...]

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Free Mugs, Pens, T-Shirts & Stress Balls - Bring On The Swag!

Posted by Michael Jozaitis on Nov 11, 2008

Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]

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Expose Yourself

Posted by Robyn Snyder on Nov 6, 2008

When you are marketing your product or service, be sure you know your desired goal. Are you looking for as much traffic as possible? Is your goal centered around sales/conversions? Do you have a lead-driven business? Are you looking to create and build brand awareness for your store? Are you [...]

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Zombies and The Chainsaw Of Justice

Posted by Michael Rowland on Oct 31, 2008

It was cold last night, as I sat motionless in the shadows, covered in camouflage, waiting for mischievous teenagers to t.p. my house on Mischief Night. At about 11p.m., I noticed movement out of the corner of my eye. Something big and hairy, about 8 ft tall, was coming at me and it was angry. [...]

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Hallelujah! I Have Seen The Light!

Posted by Michael Rowland on Oct 28, 2008

I have had a change of heart. That’s right, your favorite hardcore, beer sipping Marine blogger has seen the light. I am no longer going to be the aggressive, yet incredibly good looking blogger you all have come to know and love. A colleague (and good friend) of mine wrote a blog pointing out the [...]

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