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Search Query Doesn’t Need To Be Scary

Posted by Robyn Snyder on May 29, 2009

If you look at the Google Search Query Report and shudder, do not be afraid.  Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads.  You [...]

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Your Best Keywords…

Posted by Jean Lloyd on Feb 18, 2009

Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]

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