Posted by Robyn Snyder on Apr 10, 2009
Are you confused about Social Media Optimization (SMO)? Don’t worry; you aren’t alone!
Solid Cactus recently partnered with eMarketing NEPA, a local business networking group, to demystify the enigma of SMO, which is a form of Search Engine Optimization (SEO). Solid Cactus’ smallest and tallest SEO superstars Alicia Magda and Jeff Stolarcyk reviewed best practices and [...]
Posted by Jean Lloyd on Mar 23, 2009
I often have people ask me what they should focus their energies on - PPC or SEO. Is one better than the other? Where will they get the best return?
We did our own PPC/SEO competition on Friday when Alicia and Robyn decided to have a friendly arm wrestling competition:
The funny part is - the match [...]
Posted by Robyn Snyder on Mar 6, 2009
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Robyn Snyder on Dec 19, 2008
Well, it is that time of year again…time for Northeastern Pennsylvania to see beautiful blankets of snow as we approach the holidays. Pictured is our lovely home in the midst of the expected 6-12 inch snowstorm we are enjoying. (Well, the skiers are enjoying…but the drivers of cars with no 4WD or traction…”sleds” [...]
Posted by Robyn Snyder on Dec 12, 2008
When building a PPC account, it is important to take a targeted, organized approach to the logic behind the account structure. PPC accounts are comprised of a hierarchy of campaigns, ad groups, keywords and ads.
Avoid a stew full of themes and terms. For example, if you sell sporting goods, you wouldn’t want to [...]
Posted by Robyn Snyder on Oct 24, 2008
If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits. (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters. Apparently, a male individual [...]
Posted by Robyn Snyder on Oct 24, 2008
I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area. This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]
Posted by Robyn Snyder on Oct 20, 2008
A little birdie told me that limousines for funerals cost much less than limousines for weddings. So, hypothetically speaking, if you were, say, getting married, you could technically secure a lower rate if you were to book the limousines for a funeral rather than a wedding, right?
BUT, you wouldn’t WANT to do that! Why? …because [...]
Posted by Robyn Snyder on Oct 10, 2008
If you have been fortunate enough to share in all of the great sessions at Boot Camp, you experienced this example first-hand; if not, I hope you will enjoy this illustration from the session, Internet Marketing: A Real-World Example, presented by yours truly and Pam Macharola, BlairCandy.com:
> Marketing is like a dating scene; you are [...]