So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

Tags: communication, competitors, content, customer reviews, Google Analytics, Marketing, Paid Search, pay-per-click, search engine optimization, SEO, strategy

One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns.  Targeting your customers by geography is important in many aspects.  Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.

Refer to Google Analytics data [...]

Tags: Conversion Rates, Geo-Targeting, Google Analytics