Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Robyn Snyder on Mar 6, 2009
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Robyn Snyder on Jan 30, 2009
New to PPC? Have no fear. Check out the following helpful tools from Google:
AdWords Learning Center
AdWords Help Videos
Please note, the Learning Center information is available in text form or in video form; simply choose the tab you prefer.
Best of luck with PPC in 2009!
Posted by Jean Lloyd on Oct 31, 2008
Google’s at it again! They announce another update coming to their Quality Score metric soon. This update specifically deals with how clickthrough rate (CTR) is calculated into your Quality Score. Google has frequently said this is one of the major metrics in determining how relevant your ads are. This new update will factor in the [...]
Posted by Robyn Snyder on Oct 16, 2008
By now you probably heard about the proposed “agreement” between Yahoo! and Google for paid search advertising. There is a lot of confusion and speculation regarding this arrangement, so I have collected a variety of trusted sources to help clear some of the confusion. Most recently, the agreement was “voluntarily” being delayed so [...]
Posted by Jean Lloyd on Oct 13, 2008
I read today at SEO Roundtable that Google Adwords is going to start using Twitter to communicate updates and function as a support service of sorts. It sounds like a match made in heaven, at least for me!
If you’re not familiar with Twitter, many businesses are starting to leverage it as a way [...]
Posted by Eric Colon on Oct 6, 2008
Google has a solution for those one product wonders out there. The Google Adwords Starter Edition is a perfect solution. It is a simplified version of Google Adwords. It allows customers a simple, one page signup and you can create up to 50 text ads. You can target locations and keywords, and choose a currency [...]
Posted by Aaron Hagenbuch on Oct 2, 2008
It should come as no surprise that Google reigns supreme in the wide world of search. Accounting for nearly 70% of the total market share, with nearly 7 billion searches per month, Google and it’s AdWords platform are constantly revolutionizing the Internet marketing industry. Although the “Big G” has a seemingly endless bandwagon of “Googlers” that are the driving force behind its [...]