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Reppin’ Yo ‘Hood

Posted by Michael Rowland on Mar 11, 2009

Attention on Deck! It is I, Mike “Manimal” Rowland, back with more PPC knowledge for my Fanimals! At ease–sit back and have a pen handy, because you never know when I am going to drop a gem like a thief with no thumbs…Now that spring is here, I must say I am feeling fine like [...]

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Consider Geo-Targeting

Posted by Rebecca Rowett on Feb 20, 2009

One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns.  Targeting your customers by geography is important in many aspects.  Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.

Refer to Google Analytics data [...]

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Geo-Targeting

Posted by Jeff Petrosillo on Dec 4, 2008

One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns.  The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra.   However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]

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