Posted by Michael Rowland on Mar 11, 2009
Attention on Deck! It is I, Mike “Manimal” Rowland, back with more PPC knowledge for my Fanimals! At ease–sit back and have a pen handy, because you never know when I am going to drop a gem like a thief with no thumbs…Now that spring is here, I must say I am feeling fine like [...]
Posted by Rebecca Rowett on Feb 20, 2009
One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns. Targeting your customers by geography is important in many aspects. Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.
Refer to Google Analytics data [...]
Posted by Jeff Petrosillo on Dec 4, 2008
One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns. The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra. However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]