Posted by Robyn Snyder on Mar 10, 2009
Recently, yours truly and John Dawe spoke at Penn State Wilkes-Barre. We presented to an advanced writing class, and illustrated the importance of writing and marketing for the internet; we also demonstrated best practices for traditional marketing efforts.
The class is working on marketing pieces and content for Ah! Some Chocolates, a local Chocolatier and [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Robyn Snyder on Oct 24, 2008
I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area. This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]
Posted by Robyn Snyder on Sep 19, 2008
So you are doing PPC–great! But, are you currently taking advantage of any other marketing channels? If you are not, you should consider utilizing PPC along with other opportunities such as SEO (http://seoblog.solidcactus.com/), Email Marketing (http://emailblog.solidcactus.com/), Affiliate Marketing (http://affiliateblog.solidcactus.com/), etc.
Multiple marketing channels help improve overall exposure, conversion rates, brand affinity and repeat customer rates. Depending [...]