Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development.   Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe. 
Granted cutting of costs to [...]

Tags: Conversion Optimization, Conversion Rates, e-commerce, Personalization, Recession, Sitebrand

I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area.  This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]

Tags: Affiliate Marketing, cse, e-commerce, Email Marketing, emarketing nepa, Internet Marketing, nepa business, new media, Pay Per Click, SEO