Customer Centric Marketing
Posted by Jeff Petrosillo on Oct 30, 2008
I just came across a great article written by Brian Ross (no known relation to “the” Brian Ross) on the new era of data-driven customer centric marketing.
http://www.dmnews.com/How-customer-centric-retailers-ask-deeper-questions-and-get-better-answers/article/120138/
In summary, it breaks down the new vs. old marketing paradigm. The switch from businesses examining “what” customers are doing to “why” and the importance of data in revealing [...]