One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns.  Targeting your customers by geography is important in many aspects.  Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.

Refer to Google Analytics data [...]

Tags: Conversion Rates, Geo-Targeting, Google Analytics

Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development.   Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe. 
Granted cutting of costs to [...]

Tags: Conversion Optimization, Conversion Rates, e-commerce, Personalization, Recession, Sitebrand