Posted by Jeff Petrosillo on Jan 5, 2009
Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development. Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe.
Granted cutting of costs to [...]
Posted by Jeff Petrosillo on Dec 4, 2008
One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns. The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra. However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]
Posted by snigdha.gupta on Sep 24, 2008
Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]
Posted by Jeff Petrosillo on Sep 12, 2008
What is Conversion Analysis? Well to begin, Conversion Analysis and Conversion Optimizations should be the foundation upon which all other Store Development and Marketing efforts/decisions should be based upon. Let’s face it, every single e-commerce store owner opened their business for one reason, to make money. And it’s by analyzing your site and marketing performance [...]