Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]

Tags: Conversion, Conversion Analysis, Conversion Optimization, Conversions

What is Conversion Analysis?  Well to begin, Conversion Analysis and Conversion Optimizations should be the foundation upon which all other Store Development and Marketing efforts/decisions should be based upon.  Let’s face it, every single e-commerce store owner opened their business for one reason, to make money.  And it’s by analyzing your site and marketing performance [...]

Tags: Conversion Analysis, Conversion Optimization, Conversions