Posted by Bradley Hoppy on Mar 26, 2009
This morning I’ve attended a seminar by John Gerzema, Chief Insights Officer of Young & Rubicam group, who strongly believes that branding is the future of sustainability for a business. John mentioned that branding is now venturing away from the basis of mass media and economies of scale to a consumer empowered influence.
Popular social [...]
Posted by Michael Rowland on Mar 18, 2009
Hello my Fanimals, Manimal is back to massage your mind with musings of marketing madness! Manimal read something yesterday that had me thinking. Our Commander in Chief, Scott “Sandman” Sanfilippo (Sandman because he is putting the competition to bed) wrote a blog about who/what Solid Cactus is. Somebody had noticed the regularity of the Solid [...]
Posted by Robyn Snyder on Nov 6, 2008
When you are marketing your product or service, be sure you know your desired goal. Are you looking for as much traffic as possible? Is your goal centered around sales/conversions? Do you have a lead-driven business? Are you looking to create and build brand awareness for your store? Are you [...]
Posted by Michael Rowland on Oct 23, 2008
Today I rolled out of bed, walked out to the living room to soak up the last remaining heat from last night’s fire in which I used entirely too much rare wood (from which I cut down in the woods where Bambi plays), before I hopped in the shower to use up about 200 gallons [...]
Posted by Robyn Snyder on Oct 2, 2008
…or an annoying theme song! I just suffered through the agony of some fellow team members spontaneously singing the theme song to the “My Buddy” commercial–remember that?! And, since they received such glowing reviews of their performance, they followed-up with an equally painful rendition of My Buddy’s cohort, “Kid Sister”!
But, the bottom line [...]