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eMarketing NEPA

Posted by Robyn Snyder on Oct 24, 2008

I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area.  This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]

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Channel Your Marketing

Posted by Robyn Snyder on Sep 19, 2008

So you are doing PPC–great!  But, are you currently taking advantage of any other marketing channels?  If you are not, you should consider utilizing PPC along with other opportunities such as SEO (http://seoblog.solidcactus.com/), Email Marketing (http://emailblog.solidcactus.com/), Affiliate Marketing (http://affiliateblog.solidcactus.com/), etc.
Multiple marketing channels help improve overall exposure, conversion rates, brand affinity and repeat customer rates.  Depending [...]

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