Posted by Jean Lloyd on Apr 17, 2009
If you read the official Inside Adwords blog, you’ll already know that Google is planning a complete overhaul of the Adwords web interface. They’ve even started a new series to highlight the upcoming changes, dubbed “New Interface Thursdays”.
I attended a webinar a couple of weeks ago that went through many of the features in the [...]
Posted by Robyn Snyder on Jan 30, 2009
New to PPC? Have no fear. Check out the following helpful tools from Google:
AdWords Learning Center
AdWords Help Videos
Please note, the Learning Center information is available in text form or in video form; simply choose the tab you prefer.
Best of luck with PPC in 2009!
Posted by Jean Lloyd on Oct 31, 2008
Google’s at it again! They announce another update coming to their Quality Score metric soon. This update specifically deals with how clickthrough rate (CTR) is calculated into your Quality Score. Google has frequently said this is one of the major metrics in determining how relevant your ads are. This new update will factor in the [...]
Posted by Jean Lloyd on Oct 17, 2008
When the lovely Caroline told me I had a package at the front desk yesterday morning, I wasn’t quite sure what I would find. I hadn’t ordered anything recently, so I had no idea what was waiting for me. When I saw the return address label, I knew it was going to be something good. [...]
Posted by Jean Lloyd on Oct 8, 2008
If you are attending the Solid Cactus Boot Camp that kicked off today (and why wouldn’t you be??), no doubt you were able to sit in on the session that I co-presented with my fellow Team Leader Mike Jozaitis and our team from Google: 10 PPC Mistakes to Avoid. We had a great time working [...]
Posted by Eric Colon on Oct 6, 2008
Google has a solution for those one product wonders out there. The Google Adwords Starter Edition is a perfect solution. It is a simplified version of Google Adwords. It allows customers a simple, one page signup and you can create up to 50 text ads. You can target locations and keywords, and choose a currency [...]
Posted by Eric Colon on Sep 29, 2008
Now you have an adwords account. The biggest question is where do I go from here. You start by creating a campaign . Once the campaign is established you create ad groups to add your keywords. Once the campaigns and ad groups are established, the keywords are next. The keywords are words that your [...]
Posted by Jean Lloyd on Sep 16, 2008
Have you ever wondered why you aren’t seeing your ads on Google when you know you should be? There are a lot of reasons that this could happen, including budget constraints, low bids and declined ads. However, if your account is in tip top shape and you’re still not seeing your ads, check out the [...]