If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]

Tags: ad text, coupon codes, holiday, holiday marketing

Christmas is right around the corner and you better have a plan of action! Now is the time to start adjusting you PPC strategy, not December 1st. People who shop for Christmas start early (with the exception of some of us Old School guys–see you at Walmart December 24th) and now is the time to [...]

Tags: ad text, holidays, Marketing