Solid Cactus Paid Search Marketing Blog

I recently referred a very high profile client to a small local merchant, who shall remain nameless.  Much to my chagrin, the client was told the $30 order could be filled, for an extra $30 delivery fee!  Let me repeat…the $30 order could be filled, for an EXTRA $30 DELIVERY FEE!
Now, perhaps you are thinking…well, [...]

Sometimes, two isn’t better than one.  In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes.  For example, let’s assume you sell all types of clothing, including plaid fleece scarves.  You may have a fleece campaign that you run during the winter months, but you may also run [...]

Whenever I create a new PPC campaign, I sometimes get discouraged by the amount of competition there is on the keywords that I am looking to bid on. Whether I am advertising earphones, hairpieces, jewelry, supplements, or tasers, there is a whole sea of competitors bidding on the exact same terms that I am. With [...]

By now I’m sure you’ve heard of the infamous Swine Flu which is making it’s way up from the Mexico, infecting states as far north a New York. Everyday it seems more and more people are taking precautions by buying the essentials to start reducing their risk of getting the disease. My colleague Aaron Hagenbüch [...]

No one has ALL the answers to Pay-per-click (PPC) keyword success.  But, there are several key resources that you should bookmark and keep handy:
Solid Cactus Paid Search Blog
eBiz Insider Forums
Google Adwords Help
Google Adwords Editor
Google For Advertisers
Google Small Business Network
Take control and put yourself in the front seat to drive [...]

Last week, we were very fortunate to have our representatives from Google come to visit during Boot Camp. During their visit, they dropped off some super cool Google aprons & cook books for the team here. We wanted to say THANK YOU to Google for all they do and for the gifts that you see [...]

That’s right, I did.  But, it’s surely not over spilled milk or the stain on my new poplin shirt.
Geocities, yes that beloved relic of ages ago, has finally closed it’s doors…
It’s actually hard to believe that the site was still up and running until a few days ago; but alas, it is no more.
I’ve got [...]

Hi everyone… my name is Jean and I’m… *deep breath* sick of Twitter.
Now, I’ve been a big proponent of Twitter and some of the newer social media outlets that have appeared in the last couple of years. Some clients here at Boot Camp this week still know me as the “Twitter Girl” from the presentation [...]

The long-tail, the short-tail, the peacock-tail (okay, so I threw that one in there for good measure)…what does it all mean?
A short-tail keyword is typically a one or two word term such as “feather boa”.  People who search such terms are typically in the early stages of the buying cycle, and are still researching.  Others [...]

If you read the official Inside Adwords blog, you’ll already know that Google is planning a complete overhaul of the Adwords web interface.  They’ve even started a new series to highlight the upcoming changes, dubbed “New Interface Thursdays”.
I attended a webinar a couple of weeks ago that went through many of the features in the [...]