Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Jean Lloyd on Mar 10, 2009
Yahoo Search Marketing posted on their blog yesterday that for some industries, minimum bid prices will soon be dropping.
So what exactly does this mean? Much like Google used to do (and sort of still does with first page bidding), Yahoo sets a specific minimum bid that you have to hit in order for your ads [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Jean Lloyd on Jan 16, 2009
All right - now that we’ve had a few weeks to sit back and recover from the holidays, I want to look ahead at what 2009 holds in store for search marketing. It seems like ‘year review’ and ‘2009 prediction’ posts are the hot thing to do right now, and I can’t resist a fad. [...]
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Snyder on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]
Posted by Robyn Snyder on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Robyn Snyder on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM