Posted by Robyn Craig on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Craig on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]
Posted by Robyn Craig on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Robyn Craig on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM
Posted by Jean Lloyd on Oct 28, 2008
Jeff P. posted about the new Yahoo Web Analytics the other day, and I wanted to mention it on our blog as well. We’re all very excited to see it roll out over here, and we’re encouraging Yahoo Store owners to test it out. Maybe you’re already using Google Analytics or another analytics tool, but [...]
Posted by Robyn Craig on Oct 24, 2008
If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits. (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters. Apparently, a male individual [...]
Posted by Robyn Craig on Oct 24, 2008
I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area. This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]
