Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Jean Lloyd on Oct 28, 2008
Jeff P. posted about the new Yahoo Web Analytics the other day, and I wanted to mention it on our blog as well. We’re all very excited to see it roll out over here, and we’re encouraging Yahoo Store owners to test it out. Maybe you’re already using Google Analytics or another analytics tool, but [...]
Posted by Robyn Snyder on Oct 24, 2008
If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits. (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters. Apparently, a male individual [...]
Posted by Robyn Snyder on Oct 24, 2008
I recently joined an Internet Marketing networking group called eMarketing NEPA that aims to offer information and resources for business professionals in the Northeastern Pennsylvania area. This new organization is headed by Tim Moran, Director of Interactive Media for WNEP-TV (www.WNEP.com) and Julie Space, Vice President of Marketing and Customer Service for www.BabyAge.com.
Membership is free, [...]
Posted by Jean Lloyd on Oct 13, 2008
I read today at SEO Roundtable that Google Adwords is going to start using Twitter to communicate updates and function as a support service of sorts. It sounds like a match made in heaven, at least for me!
If you’re not familiar with Twitter, many businesses are starting to leverage it as a way [...]