Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Rebecca Rowett on Feb 20, 2009
One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns. Targeting your customers by geography is important in many aspects. Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.
Refer to Google Analytics data [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Snyder on Oct 10, 2008
If you have been fortunate enough to share in all of the great sessions at Boot Camp, you experienced this example first-hand; if not, I hope you will enjoy this illustration from the session, Internet Marketing: A Real-World Example, presented by yours truly and Pam Macharola, BlairCandy.com:
> Marketing is like a dating scene; you are [...]
Posted by Aaron Hagenbuch on Sep 16, 2008
Although many people know AB testing as “Split” testing, I like to think of it more as a reminder to “Always Be Testing.” Whether it’s landing pages or ad copy, you should never settle for just one variation when you have unlimited freedom to experiment and try any number of combinations that your wonderful imagination [...]
Posted by Michael Rowland on Sep 16, 2008
So you have built your campaigns, done your keyword research, wrote your ads and priced your products to be competitive. Now your ready launch. Time goes by and you are not generating the sales or traffic you want. What’s the problem? Check your ads. Chances are they describe your product, offer some incentive like promotion [...]