Posted by Robyn Snyder on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Aaron Hagenbuch on Nov 6, 2008
At the root of every PPC campaign is a comprehensive list of keywords. These terms direct, regulate, and qualify all of the paid traffic that enters your site. However, it is very easy to lose focus on the relevancy of your keywords when you want the world to know about your products. Enter the long tail keyword…
Long [...]
Posted by Bradley Hoppy on Sep 24, 2008
So you want to create a campaign that will produce results. Along with Ad Copy and selecting the appropriate keywords, you will ultimately need the correct landing page. Without having an effective landing page the opportunity to produce significant sales will be lost.
First think of the product you would like to sell. Then develop a [...]
Posted by Robyn Snyder on Sep 16, 2008
Get ready for the holidays! Be prepared for increased order volumes and increased costs-per-click. Consider holiday-themed ads and separate holiday campaigns. Be prepared, or be left out in the cold!
Posted by Aaron Hagenbuch on Sep 16, 2008
Did you ever wonder why your campaigns are receiving a huge amount of impressions, but not a large number of clicks? You have relevant keywords, ads, landing pages and you just forked out a boat-load for that brand new site, but you still have a lame click-through-rate (CTR)… The answer could be an underdeveloped or [...]
Posted by Bradley Hoppy on Sep 16, 2008
A bounce rate is a metric recorded when a person performs a search query that relates to your Ad, then clicks on the Ad and when directed to the landing page, leaves within 10 seconds.To find a true Bounce Rate, utilize Google Analytics and research the most amount of data you have. An accurate assesment can be made [...]