Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Jean Lloyd on May 14, 2009
I like to think I’m never without words. I studied writing and I use it daily in my PPC ads, emails, and of course this blog.
So why have I struggled to find a blog topic for over a week now? It’s been a busy couple of weeks here at Solid Cactus, and that’s truly a [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Jean Lloyd on Dec 15, 2008
Small business owners and marketers everywhere are in the final stretch of the holiday season. Everyone here is making the final push to pull in as many sales as possible. If you did your homework and ran holiday promotions, along with special Black Friday/Cyber Monday and Green Monday sales, you were primed to capture that [...]