Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Rebecca Rowett on Feb 20, 2009
One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns. Targeting your customers by geography is important in many aspects. Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.
Refer to Google Analytics data [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Jean Lloyd on Nov 24, 2008
If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]
Posted by Robyn Snyder on Oct 24, 2008
If you have read any of my other blog posts, you know that from time to time, little birdies visit me and share all kinds of interesting tidbits. (maybe it is because of my name–Robyn)
Most recently, I was advised of some free entertainment that occurred right here at Solid Cactus headquarters. Apparently, a male individual [...]
Posted by Michael Rowland on Oct 13, 2008
Christmas is right around the corner and you better have a plan of action! Now is the time to start adjusting you PPC strategy, not December 1st. People who shop for Christmas start early (with the exception of some of us Old School guys–see you at Walmart December 24th) and now is the time to [...]