Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Aaron Hagenbuch on May 1, 2009
Whenever I create a new PPC campaign, I sometimes get discouraged by the amount of competition there is on the keywords that I am looking to bid on. Whether I am advertising earphones, hairpieces, jewelry, supplements, or tasers, there is a whole sea of competitors bidding on the exact same terms that I am. With [...]
Posted by Bradley Hoppy on May 1, 2009
By now I’m sure you’ve heard of the infamous Swine Flu which is making it’s way up from the Mexico, infecting states as far north a New York. Everyday it seems more and more people are taking precautions by buying the essentials to start reducing their risk of getting the disease. My colleague Aaron Hagenbüch [...]
Posted by Robyn Snyder on May 1, 2009
No one has ALL the answers to Pay-per-click (PPC) keyword success. But, there are several key resources that you should bookmark and keep handy:
Solid Cactus Paid Search Blog
eBiz Insider Forums
Google Adwords Help
Google Adwords Editor
Google For Advertisers
Google Small Business Network
Take control and put yourself in the front seat to drive [...]
Posted by Jean Lloyd on Apr 29, 2009
Last week, we were very fortunate to have our representatives from Google come to visit during Boot Camp. During their visit, they dropped off some super cool Google aprons & cook books for the team here. We wanted to say THANK YOU to Google for all they do and for the gifts that you see [...]
Posted by Michael Jozaitis on Apr 24, 2009
That’s right, I did. But, it’s surely not over spilled milk or the stain on my new poplin shirt.
Geocities, yes that beloved relic of ages ago, has finally closed it’s doors…
It’s actually hard to believe that the site was still up and running until a few days ago; but alas, it is no more.
I’ve got [...]
Posted by Robyn Snyder on Apr 17, 2009
The long-tail, the short-tail, the peacock-tail (okay, so I threw that one in there for good measure)…what does it all mean?
A short-tail keyword is typically a one or two word term such as “feather boa”. People who search such terms are typically in the early stages of the buying cycle, and are still researching. Others [...]
Posted by Jean Lloyd on Apr 17, 2009
If you read the official Inside Adwords blog, you’ll already know that Google is planning a complete overhaul of the Adwords web interface. They’ve even started a new series to highlight the upcoming changes, dubbed “New Interface Thursdays”.
I attended a webinar a couple of weeks ago that went through many of the features in the [...]
Posted by Robyn Snyder on Apr 10, 2009
Are you confused about Social Media Optimization (SMO)? Don’t worry; you aren’t alone!
Solid Cactus recently partnered with eMarketing NEPA, a local business networking group, to demystify the enigma of SMO, which is a form of Search Engine Optimization (SEO). Solid Cactus’ smallest and tallest SEO superstars Alicia Magda and Jeff Stolarcyk reviewed best practices and [...]
Posted by Leigh McGlynn on Apr 9, 2009
Just when we thought Google Adwords reporting couldn’t get any better…
Introducing the new Adwords conversion metrics. They now allow us to record not just the conversions, but how many items the consumer actually bought. For example:
If you were shopping online for a Custom Designed Dog Bowl and ended up buying a Dog Life Jacket as [...]