Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Aaron Hagenbuch on May 1, 2009
Whenever I create a new PPC campaign, I sometimes get discouraged by the amount of competition there is on the keywords that I am looking to bid on. Whether I am advertising earphones, hairpieces, jewelry, supplements, or tasers, there is a whole sea of competitors bidding on the exact same terms that I am. With [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Aaron Hagenbuch on Nov 6, 2008
At the root of every PPC campaign is a comprehensive list of keywords. These terms direct, regulate, and qualify all of the paid traffic that enters your site. However, it is very easy to lose focus on the relevancy of your keywords when you want the world to know about your products. Enter the long tail keyword…
Long [...]