Posted by Jean Lloyd on May 27, 2009
So, it’s no secret that I’m a fan of the rock music. I have to mix things up from time to time, so instead of AC/DC, I actually went to a Coldplay concert this weekend in Hershey, PA. We killed some time on the Chocolate World tour and had some dinner before heading into Hershey [...]
Posted by Jeff Petrosillo on Jan 5, 2009
Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development. Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe.
Granted cutting of costs to [...]
Posted by Jeff Petrosillo on Dec 4, 2008
One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns. The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra. However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]