Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Jeff Petrosillo on Nov 10, 2008
A clearly articulated value proposition, that is communicated throughout all of the elements and promotions of your site, is the key to running a successful online busines. The main probelm is that many store owners don’t know what their value proposition is. To find out yours, ask yourself the following questions:
Why should my ideal [...]
Posted by Jeff Petrosillo on Nov 6, 2008
Just found a great blog post about the ways to capatalize on the upcoming holiday season by offering great value, price and service with less additional costs than it takes to hirer a new employee. Giving you a major advantage over the brick and mortars.
If you’ve already activated customer reviews, product recommendations and live chat [...]
Posted by snigdha.gupta on Oct 20, 2008
Optimize! optimize! Optimize! As an e commerce owner all we work on is to optimize. But how do we know what to optimize and more importantly when. Well! This is a million dollar question that a lot of companies claim they can find an answer to. Well my question to those companies is that if [...]