Posted by Jean Lloyd on Mar 23, 2009
I often have people ask me what they should focus their energies on - PPC or SEO. Is one better than the other? Where will they get the best return?
We did our own PPC/SEO competition on Friday when Alicia and Robyn decided to have a friendly arm wrestling competition:
The funny part is - the match [...]
Posted by Aaron Hagenbuch on Mar 23, 2009
So many people are concerned with achieving top spots on Google for their AdWords campaigns. After all, who can deny that advertising on the search network brings in some of the most qualified traffic to your site? However, the content network is often overlooked as an option to branch out campaigns and further expand brand [...]
Posted by Jean Lloyd on Mar 16, 2009
Ok… I saw this and I had to share. It combines a couple of my favorite things:
Twitter & Jimmy Fallon.
(Scott, you thought one of them was going to be AC/DC, didn’t you? )
Last week, Jimmy Fallon let his Twitter followers know he was going to be working on an experiment during his taping. Around [...]
Posted by Jean Lloyd on Mar 2, 2009
If you know much about the Solid Cactus Internet Marketing Team, you’ll know that we like to laugh. Robyn and I, in particular, have to be separated during meetings due to the giggling that ensues.
So… with all due respect to Miss Snyder, I’d like to take another look at MSN now that I’ve read her [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Jean Lloyd on Jan 16, 2009
All right - now that we’ve had a few weeks to sit back and recover from the holidays, I want to look ahead at what 2009 holds in store for search marketing. It seems like ‘year review’ and ‘2009 prediction’ posts are the hot thing to do right now, and I can’t resist a fad. [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Snyder on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]