Posted by Robyn Craig on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Craig on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]
Posted by Jean Lloyd on Dec 15, 2008
Small business owners and marketers everywhere are in the final stretch of the holiday season. Everyone here is making the final push to pull in as many sales as possible. If you did your homework and ran holiday promotions, along with special Black Friday/Cyber Monday and Green Monday sales, you were primed to capture that [...]
Posted by Robyn Craig on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Jean Lloyd on Nov 24, 2008
If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]
Posted by Rebecca Rowett on Nov 14, 2008
With the holiday rush and Black Friday right around the corner, there are numerous areas to take into consideration with the expected rush of online traffic. If you haven’t already begun preparing for the online holiday rush, it’s not too late to put these last minute tips into effect.
Promote a shipping incentive for the holidays. [...]
Posted by Michael Jozaitis on Nov 11, 2008
Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]
Posted by Robyn Craig on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM
Posted by Robyn Craig on Nov 6, 2008
When you are marketing your product or service, be sure you know your desired goal. Are you looking for as much traffic as possible? Is your goal centered around sales/conversions? Do you have a lead-driven business? Are you looking to create and build brand awareness for your store? Are you [...]
