Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Jean Lloyd on Apr 29, 2009
Last week, we were very fortunate to have our representatives from Google come to visit during Boot Camp. During their visit, they dropped off some super cool Google aprons & cook books for the team here. We wanted to say THANK YOU to Google for all they do and for the gifts that you see [...]
Posted by Jean Lloyd on Apr 17, 2009
If you read the official Inside Adwords blog, you’ll already know that Google is planning a complete overhaul of the Adwords web interface. They’ve even started a new series to highlight the upcoming changes, dubbed “New Interface Thursdays”.
I attended a webinar a couple of weeks ago that went through many of the features in the [...]
Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Aaron Hagenbuch on Mar 23, 2009
So many people are concerned with achieving top spots on Google for their AdWords campaigns. After all, who can deny that advertising on the search network brings in some of the most qualified traffic to your site? However, the content network is often overlooked as an option to branch out campaigns and further expand brand [...]
Posted by Robyn Snyder on Mar 20, 2009
If you are…ahem…thirtysomething or more, you’ll remember the Rick Springfield song, Don’t Talk To Strangers. It sounds like a simple concept, but as we tell children, sometimes, strangers appear to be harmless, or portray themselves to be something they are not. Some strangers try to entice with candy or some other appealing means.
Similarly, we [...]
Posted by Jean Lloyd on Feb 24, 2009
I saw an article the other day about some hidden Easter eggs in Google and I wanted to share a couple that made me laugh. Google is translated into a ton of different languages, so that most of the world can search in their native tongue. You might not be as familiar with these variations:
Google [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]