Posted by Jeff Petrosillo on Oct 28, 2008
Forrester Research recently announced that the poor economic conditions are going to significantly slow US online holiday sales.
This sounds like bad news until you read the first line of the article:
“US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date”
http://www.marketingcharts.com
This is [...]
Posted by Jeff Petrosillo on Oct 26, 2008
If you’re a Yahoo store owner chances are you’ll be receiving a beta invitation shortly to start using Yahoo! Web Analytics. Previously Index Tools, this is powerfull analytics tool that is several steps above Google Analytics. And as it is fully integrated with Yahoo! Stores its ease of set-up and tracking of data is far [...]
Posted by Jeff Petrosillo on Oct 9, 2008
A petition is currently circulating to open up the unused “whitespace” on the radio spectrum for cheap high-speed internet across the nation. Please take a moment of reprise from the current issues running through the government to sign this petition that will help to expand onine usage. (www.FreetheAirwaves.com)
It’s currently facing heavy opposition that could stall [...]
Posted by snigdha.gupta on Oct 7, 2008
Its been couple of months now since I started working on the checkout optimization project. Personalization! Reducing Friction! Reducing customer anxiety! Simplicity! Professionalism! Security! are just few of the long list that should be kept in mind while designing any new checkout.
Now that these checkouts have been completed and we’ve been able to gather the [...]
Posted by snigdha.gupta on Sep 30, 2008
It is strange how information can change the way people think. In the older times mere basics used to satisfy people. In today’s day and age more is less. I was reading some articles on how effective good testimonials can be. It was interesting to find what impact testimonials have on the buyers.
When the [...]
Posted by snigdha.gupta on Sep 24, 2008
Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]
Posted by Jeff Petrosillo on Sep 12, 2008
What is Conversion Analysis? Well to begin, Conversion Analysis and Conversion Optimizations should be the foundation upon which all other Store Development and Marketing efforts/decisions should be based upon. Let’s face it, every single e-commerce store owner opened their business for one reason, to make money. And it’s by analyzing your site and marketing performance [...]