Posted by Michael Jozaitis on Apr 24, 2009
That’s right, I did. But, it’s surely not over spilled milk or the stain on my new poplin shirt.
Geocities, yes that beloved relic of ages ago, has finally closed it’s doors…
It’s actually hard to believe that the site was still up and running until a few days ago; but alas, it is no more.
I’ve got [...]
Posted by Michael Jozaitis on Mar 31, 2009
Yes, you read that right; this post is going to be about the greatest game ever played… Frisbee!
Move over bastketball; you had your month!
So, as you may, or may not know - us Cacti are huge fans of the flying disc.
An old beat-up Frisbee that lived in my trunk last year has transformed into a [...]
Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Michael Rowland on Mar 18, 2009
Hello my Fanimals, Manimal is back to massage your mind with musings of marketing madness! Manimal read something yesterday that had me thinking. Our Commander in Chief, Scott “Sandman” Sanfilippo (Sandman because he is putting the competition to bed) wrote a blog about who/what Solid Cactus is. Somebody had noticed the regularity of the Solid [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Jeff Petrosillo on Jan 5, 2009
Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development. Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe.
Granted cutting of costs to [...]
Posted by Jeff Petrosillo on Dec 15, 2008
Why Headlines -
What am i going to write about in this post? Guess…. Headlines? how’d you know, by the headline? Yes in our high paced world headlines and taglines are becoming more and more important. Customers no longer read, they thin slice their way across the internet picking up importance and meanings of pages [...]
Posted by Jeff Petrosillo on Nov 11, 2008
On Tuesday the FCC formally agreed to open up the “white spaces” spectrum (unused airwaves between broadcast TV channels) for wireless broadband service for the public!
This is a huge win for the continued liberation of the Internet. What is the potential here? To quote Larry Page -
I’ve always thought that there are a lot of [...]
Posted by Jeff Petrosillo on Oct 31, 2008
Halloween is upon us, the time of the year where the boundary between the living and the dead is dissolved allowing the spirits to wander our mortal world. This concept of bridging the gap between physical reality and the spirit world is something we as conversion optimization analysts contemplate daily (but instead of actual spirits [...]
Posted by Jeff Petrosillo on Oct 30, 2008
I just came across a great article written by Brian Ross (no known relation to “the” Brian Ross) on the new era of data-driven customer centric marketing.
http://www.dmnews.com/How-customer-centric-retailers-ask-deeper-questions-and-get-better-answers/article/120138/
In summary, it breaks down the new vs. old marketing paradigm. The switch from businesses examining “what” customers are doing to “why” and the importance of data in revealing [...]