Checkout Optimization

So your asking yourself, “What else can I be doing to help boost sales?”  The strategy and game plan you had in place last year has most likely been thrown out the window.  Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]

Tags: communication, competitors, content, customer reviews, Google Analytics, Marketing, Paid Search, pay-per-click, search engine optimization, SEO, strategy

Its been couple of months now since I started working on the checkout optimization project.  Personalization! Reducing Friction! Reducing customer anxiety! Simplicity! Professionalism! Security! are just few of the long list  that should be kept in mind while designing any new checkout.
Now that these checkouts have been completed and we’ve been able to gather the [...]

Tags: Checkout, Checkout Analysis, Checkout Optimization