Posted by Robyn Snyder on Jun 4, 2009
…but it’s all for a good cause!
Being in business isn’t all about earning profits. It is about community involvement and corporate social responsibility as well.
SolidCactus.com is fortunate enough to be part of a new program in conjunction with the SPCA of Luzerne County.
Tomorrow from 11:00 a.m until 1:00 p.m., several furry friends who need a [...]
Posted by Robyn Snyder on Jun 3, 2009
Well…not exactly. Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce. There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets. PracticalEcommerce.com interviewed the merchant to [...]
Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Jean Lloyd on May 14, 2009
I like to think I’m never without words. I studied writing and I use it daily in my PPC ads, emails, and of course this blog.
So why have I struggled to find a blog topic for over a week now? It’s been a busy couple of weeks here at Solid Cactus, and that’s truly a [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Robyn Snyder on Mar 20, 2009
If you are…ahem…thirtysomething or more, you’ll remember the Rick Springfield song, Don’t Talk To Strangers. It sounds like a simple concept, but as we tell children, sometimes, strangers appear to be harmless, or portray themselves to be something they are not. Some strangers try to entice with candy or some other appealing means.
Similarly, we [...]
Posted by Daniel Sputa on Mar 4, 2009
A Week ago, on February 24, Apple released its new Safari 4 beta internet browser. According to the Apple, it is supposed to be “[t]he world’s fastest browser”. Well, this can be argued at least until the final version is released. However, a couple of interesting things can be explored already in Safari 4 beta.
Apple claims [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Robyn Snyder on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]