Posted by snigdha.gupta on Oct 20, 2008
Optimize! optimize! Optimize! As an e commerce owner all we work on is to optimize. But how do we know what to optimize and more importantly when. Well! This is a million dollar question that a lot of companies claim they can find an answer to. Well my question to those companies is that if [...]
Posted by snigdha.gupta on Oct 7, 2008
Its been couple of months now since I started working on the checkout optimization project. Personalization! Reducing Friction! Reducing customer anxiety! Simplicity! Professionalism! Security! are just few of the long list that should be kept in mind while designing any new checkout.
Now that these checkouts have been completed and we’ve been able to gather the [...]
Posted by snigdha.gupta on Sep 30, 2008
It is strange how information can change the way people think. In the older times mere basics used to satisfy people. In today’s day and age more is less. I was reading some articles on how effective good testimonials can be. It was interesting to find what impact testimonials have on the buyers.
When the [...]
Posted by snigdha.gupta on Sep 24, 2008
Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]