Posted by Robyn Snyder on Apr 10, 2009
Are you confused about Social Media Optimization (SMO)? Don’t worry; you aren’t alone!
Solid Cactus recently partnered with eMarketing NEPA, a local business networking group, to demystify the enigma of SMO, which is a form of Search Engine Optimization (SEO). Solid Cactus’ smallest and tallest SEO superstars Alicia Magda and Jeff Stolarcyk reviewed best practices and [...]
Posted by Robyn Snyder on Apr 2, 2009
On Saturday, March 28th, the world celebrated “Earth Hour”. Participants turned off lights for an hour from 8:30 p.m. until 9:30 p.m. to raise awareness about global warming and greenhouse gas emissions. Check out these amazing photos where structures seem to disappear into thin air; be sure to click on the photos where [...]
Posted by Robyn Snyder on Mar 20, 2009
If you are…ahem…thirtysomething or more, you’ll remember the Rick Springfield song, Don’t Talk To Strangers. It sounds like a simple concept, but as we tell children, sometimes, strangers appear to be harmless, or portray themselves to be something they are not. Some strangers try to entice with candy or some other appealing means.
Similarly, we [...]
Posted by Robyn Snyder on Mar 10, 2009
Recently, yours truly and John Dawe spoke at Penn State Wilkes-Barre. We presented to an advanced writing class, and illustrated the importance of writing and marketing for the internet; we also demonstrated best practices for traditional marketing efforts.
The class is working on marketing pieces and content for Ah! Some Chocolates, a local Chocolatier and [...]
Posted by Robyn Snyder on Mar 6, 2009
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy [...]
Posted by Robyn Snyder on Feb 27, 2009
Do you use MSN adCenter? If so, be wary of some of the following system “nuances”:
> Double-check reporting figures; MSN tends to miscalculate CPA and Conversion Rates.
> When viewing campaign data for “all-time”, you may see no data; try to refresh or try an actual date range.
> Content network will be turned on by default; [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Robyn Snyder on Jan 30, 2009
New to PPC? Have no fear. Check out the following helpful tools from Google:
AdWords Learning Center
AdWords Help Videos
Please note, the Learning Center information is available in text form or in video form; simply choose the tab you prefer.
Best of luck with PPC in 2009!
Posted by Robyn Snyder on Jan 23, 2009
In case you were not aware, Yahoo Search Marketing recently updated terms and conditions.
Highlights of the changes include the fact that since Overture no longer exists, former Overture clients are now working with Yahoo! Inc.
Posted by Robyn Snyder on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]